• S7-300
    Pictures by courtesy of Siemens AG. © Siemens AG 2008. All rights reserved.
  • S7-300
    Pictures by courtesy of Siemens AG. © Siemens AG 2008. All rights reserved.

OrthoposGalileosinEosPerioscanLCDS7-200S7-300S7-400SimaticTDCSimaticsISPColorS VS120

industrial goods

When developing the new product generation SIMATIC S7, the first stage was to create a concept of corporate visions. The complexity of the user interface of the already existing products had grown strongly along with all the technical requirements over the years and with the aged-looking colour scheme there was demand for fresh and timeless design solutions. The basis was to reduce the polymorphy and to define clear structures which could already lead into the right direction as fixed design parameters outlining future components.

The SIMATIC S7-300 became the prelude to a completely new appearance profile of the SIMATIC product range of Automation & Drives. One essential step was to change the colour of the devices to anthracite and to develop the accenting colour of pastel turquoise, which gave the until then rather matter-of-fact look of the product a new character. The appearance profile has stayed the same up to now and has in the meantime been shaping the corporate design of the Siemens AG automation technology for 14 years.